Melissa Minkow: Agentic Commerce, Loyalty, Consumer Habits, and Retail’s Future (Pod)
From Target Canada to CI&T, Melissa shares lessons on consumer behavior, loyalty programs, and agentic AI’s retail future.
Melissa Minkow, Global Director of Retail Strategies & Insights at CI&T, a global consultancy helping enterprises modernize technology and customer experiences. With a career spanning consumer insights, retail strategy, and advisory work at Gartner, Melissa has seen firsthand how ingrained habits and shifting technologies reshape shopping behavior. The most recent CI&T report drops soon, and we give you an inside peek at what’s to come in this week’s episode.
Listen/Watch Our Interview:
In this episode, Melissa and Scott dive deep into the evolving world of retail. They explore how consumer habits resist change, the rise of AI shopping agents, and the future of loyalty programs in both the U.S. and the U.K.. As a bonus, she reveals fresh, unpublished survey data showing how quickly consumers are adopting generative AI in their purchase journeys. Listen in for:
Why consumer habits are so hard to change, even in grocery shopping
Exclusive sneak peek: fresh survey data showing 75% of consumers now use AI in their path to purchase
How agentic commerce could transform loyalty, pricing, and even group buying
Lessons from Target Canada and why back-office AI matters more than flashy consumer tools
Why TikTok might be the blueprint for agentic retail experiences
Retail is changing fast and the agentic future is already here. Subscribe for more conversations, insights, and data shaping the next chapter of commerce!
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