🚨ALERT: UCP is Live in Google AI Mode! Details and Live Demo
One month after launching - Sundar punches the GO LIVE button! 🚀 We have a first look and a video demonstration.
Exactly one month later to the day, today 2/11/26 after announcing the Universal Commerce Protocol at NRF (our coverage was here), UCP is live!
Check out in this demo→
Here are static images of the experience:
UCP Research→ Find
In Google AI MODE only, AIO and Gemini mode do not work yet, I look for a product (here I’ve purposely done a search I know will have an Etsy results)→
I click on the left most baby yoda product card and the offer card pops up:
It actually animates a ‘connecting’ button and then that goes solid “Buy” when UCP is ready to go:
When I click Buy, I am now in a single pane checkout experience. It’s quite robust and well done, I can change the credit card in-flow (the OG ‘Buy for Me’ experience pushed you to Gpay and back which was clunky at best).
Google Blog Post With More Details
Seconds ago, Google also dropped this blog post. The TL;DR:
New Agentic Ad Format (I’m going to call it Agentic PLA)
There is a new ad format in AI Mode that surfaces sponsored products into the mix (think Agentic PLA - Product Listing Ads).
UCP Launch Retailers Etsy and Wayfair:
Trust is key
Like ChatGPT has said with AI Ads, trust is key and Google also vows to keep that in mind with ads
Recap
In the last weeks we’ve had:
ChatGPT Instant “multi cart” Checkout leak
META/Facebook announce they are getting into Agentic Commerce (Player number 5)
ChatGPT’s Merchant Center leak
Anthropic announces they are getting into Agentic Commerce (Player number 6)
Google UCP is live!
What a week, Agentic Commerce’s pace was crazy in 2025 and here only 42 days into 2026.