What are the big moves we expect in 2026 from ChatGPT, Google, Microsoft, Stripe, Amazon, Xai, Anthropic, and Meta? It all kicks off at NRF next week, buckle-up Retailgentic readers!
When I looked at the list and saw that you missed Amazon, I was a bit discontented- but then noticed your bonus prediction and was completely sated. Great set of predictions (though don’t agree with all of them) and love that you mention timing as a factor up front. Let’s see what happens- it will be a fantastic year for agentic commerce. A year of revelation.
Perhaps a hybrid of Prediction #4 RMNs Feel Agentic Pain and #2 Agentic Ad Experiments...what are your thoughts on Walmart, Target increasing ads in their AI Shopping agents to mitigate the expected loss of traffic to RMNs? Walmart pushed out sponsored prompts into Sparky during the holiday season and my sense is that they will push this real estate more aggressively to brands as new inventory in their RMN. I could see others with shopping assistants/agents do something similar to test the viability.
When I looked at the list and saw that you missed Amazon, I was a bit discontented- but then noticed your bonus prediction and was completely sated. Great set of predictions (though don’t agree with all of them) and love that you mention timing as a factor up front. Let’s see what happens- it will be a fantastic year for agentic commerce. A year of revelation.
Ah! Glad you hung in there and all your needs were met!
Maybe a TLDR section next time :)
Perhaps a hybrid of Prediction #4 RMNs Feel Agentic Pain and #2 Agentic Ad Experiments...what are your thoughts on Walmart, Target increasing ads in their AI Shopping agents to mitigate the expected loss of traffic to RMNs? Walmart pushed out sponsored prompts into Sparky during the holiday season and my sense is that they will push this real estate more aggressively to brands as new inventory in their RMN. I could see others with shopping assistants/agents do something similar to test the viability.