🚨🚨FLASH: ChatGPT Announces ‘Instant Checkout’…🚨🚨
Etsy is launch partner, Shopify coming plus how to sign up if you want to get into program..
As predicted, today we got what I predict is going to be one of the most important and impactful announcements for Digital Retail this decade.
ChatGPT Instant Checkout is HERE!
Posting quickly from the floor of Groceryshop, more details tomorrow! Here’s the high level→
Fidji Simo announced via this post on X
The first indication that LLM Answer Engines are going to basically become Agentic Marketplaces and compete the Research➡️Find➡️Buy cycle, at the Answer Engine is here.
If you go to chatgpt.com/merchants you can apply to be in the program which we recommend (you can always decline when you learn more).
What we know…
One concern everyone has had is ‘who owns the customer?
It looks like ChatGPT has taken a very merchant friendly approach:
Here is the ‘Customers buy directly from you:
What Protocol?!
Under the hood this is using Stripe’s ACP - Agentic Commerce Protocol. This endorsement could immediately crown ADP ‘THE Protocol’. We will see how this develops, but it clearly the opposite direction of the AP2 Google-led protocol initiative.
Open questions:
What’s it like in the wild? We are watching for this to be live in the wild so we can run it through the paces and will report back.
What will Google and others do to counter this?
Why isn’t Shopify launching today?
Why did they launch today in what feels like a bit of a rush, is something coming later this week? (Monday launches are unusual too)
What are the economics?
Stay tuned!