🚨FLASH: ChatGPT Testing New Shopping Homepage/Discovery Portal...

Joe the agentic commerce sleuth has done it again!

Editorial Note: Next week is Shoptalk, so we’ll be taking a pause on our usual Tuesday/Thursday cadence and then be back with all the highlights from the show. Also, the ReFiBuy booth is in the Spark Startup Experience area and we are booth SU3 - come by to say hello and get some SWAG 🕶️🧢🖊️

Friend of Retailgentic, Joe the Agentic Commerce Sleuth, has done it again! While there’s a lot of noise about ChatGPT’s shopping checkout and other plans that has caused a lot of chaos and confusion, they are 100% doubling down on discovery. Joe has found they are testing a new new landing page for shopping that helps ‘kick start’ the user to see what’s available and how to best use the powerful shopping capabilities inside of ChatGPT.

👀FIRST LOOK 👀 at ChatGPT’s New Shopping Landing Page

Here you’ll see a new landing page - https://www.chatgpt.com/shopping that has:

• Title: “Try shopping on ChatGPT”

• A standard prompt box at the top with the hint: “Shop for anything”

• Then a series of product tiles, with a hero tile that spans 4 tiles at the top and rotates followed by a matrix of 6 rows by 4 colunns or 24 “categories” of items that are ChatGPT-shoppable.

Presumably when you click on a tile, it will auto-run a pre-canned prompt for you that the user can see and somewhat ‘prime the pump’ for teaching people how to shop using ChatGPT.

Here’s what the rest of the grid looks like→

You can see there’s a little bit of a taxonomy hint in here, so maybe this will ultimately be a browse hierarchy where you could click into home, shoes, fashion and see a grid specific or inspired by that category. You could also imagine there being a ‘top prompts’ or products area that is more dynamically generated vs. this more static presentation.

Nick Turley Interview on BG2

Nick Turley is the head of ChatGPT at OpenAI and he recently (March 15th recently) gave a wide ranging interview the folks at Altimeter on the BG2 podcast→

At 41:30 (here) he talks about where they are going with Shopping. Notice here it’s more of a focus change to discovery than “we’re nuking checkout”.

"Shopping is very visual, for example. You're gonna want to actually see products and images and be able to compare and contrast, not just read walls of text."

He then goes on to say:

• There’s a lot to do to make discovery work

• That’s the current focus - nailing discovery

Also a recurring theme in this interview is they are seeing tremendous market ‘pull’ in ChatGPT for a variety of experiences that they then go build against. Nick explicitly says at the end of the segment: “

If I’m ChatGPT, I carve 2026 up like this:

Q1/Q2 - nail discovery

Q3 - beef up Instant Checkout, open up merchant center to fill the virtual shelves

Q4 - 💰

Thanks Joe!

Thanks to Joe for finding this one.