HUMAN Security CEO: Stu Solomon: Inside the 'Battle of the Bots' and the 1,300% Surge in Bot Traffic.
We now live in a world, already, where Bot (some agentic, some not) traffic is higher than humans. The lines have crossed and we are in a World where human traffic is increasingly the minority.
Stu Solomon, CEO at HUMAN Security, one of the most influential (yet often invisible) companies shaping the modern internet. A former U.S. Air Force officer with a cybersecurity career spanning banking, VC, and private equity, Stu has helped build and defend digital infrastructure at a global scale.
At HUMAN, he leads the team responsible for analyzing 20+ trillion digital interactions weekly, identifying bad bots, good bots, and, increasingly, agentic AI behavior. HUMAN protects major brands across media, retail, enterprise login, and digital advertising.
Listen/Watch Our Interview:
In this episode of Retailgentic, we explore a part of agentic commerce that sits right beneath the surface: how AI agents, crawlers, bots, and automated workflows actually behave on the internet, and how we tell good traffic from bad traffic.
Stu Solomon, CEO of HUMAN Security, shares what his team is seeing across their enormous data footprint, and the numbers are shocking:
Machine traffic has officially surpassed human traffic.
Why bots now represent 50%+ of all internet traffic — and are heading toward 80%.
The difference between good bots, bad bots, and agentic bots.
Agentic activity has increased 1,300% in just four months.
Login, navigation, and even checkout behavior is already being performed by agents.
How HUMAN identifies intent, trust, and behavioral patterns at massive scale.
Spoofing of AI agents (fake ChatGPT, fake Perplexity) is exploding.
How agentic commerce will reshape authentication, security, and fraud detection.
The coming world where agents transact with other agents, with humans at arm’s length.
This is one of the most eye-opening conversations we’ve had on the pod, and it lays out why agentic commerce isn’t a 2030 trend, it’s a right now problem.
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