Jason Nyus: President & GM at Shopware on Agentic Commerce, Open Ecosystems, and the Future of Checkout
Why open ecosystems, agents, and new alliances could define the next era of e-commerce.
Jason Nyhus has spent over 25 years shaping the evolution of digital retail. After two decades at Digital River, where he helped pioneer app stores and direct-to-consumer e-commerce, Jason now leads Shopware’s expansion into North America. Shopware is a top-10 global commerce platform, blending open-source flexibility with enterprise scale, and now it’s taking a bold step into the world of agentic commerce.
Listen/Watch Our Interview:
In this episode, Scot Wingo sits down with Jason to unpack where e-commerce is heading, why Shopware is betting big on agentic commerce, and how the Agentic Commerce Alliance could shape the industry’s future. They cover:
Jason’s journey from Digital River to Shopware
The history of app stores and what they can teach us about AI agents
Why e-commerce has commoditized and where the opportunities remain
Shopware’s mid-market strategy and $23B in processing volume
The Agentic Commerce Alliance: what it is and why openness matters
Predictions for agentic commerce: billion-dollar brands without websites, and 25%+ of e-commerce becoming agentic by 2030
The e-commerce world is at an inflection point. With the Agentic Commerce Alliance, Shopware is positioning itself as a leader in ensuring the next wave of retail innovation stays open, flexible, and merchant-friendly.
👉 Learn more about Shopware’s vision: shopware.com
👉 Explore the Agentic Commerce Alliance: agentic-commerce.org
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