Maia Josebachvili, Chief Revenue Officer of AI at Stripe, on Stripe’s Agentic Commerce Playbook & Stripe’s Four AI Focus Areas
How Stripe is building merchant-first infrastructure for AI shopping: instant checkout, shared payment tokens, ACS, and the Copilot moment.
Maia Josebachvili, the Chief Revenue Officer of AI at Stripe, leading the go-to-market strategy for Stripe’s AI business. She’s spent two decades in e-commerce, previously served as GM of Stripe’s Enterprise business, and earlier founded and led a travel e-commerce company (later acquired by LivingSocial). She brings both operator and platform perspectives, and, as a fun sidenote, has even had a stint as a pro skydiver.
Listen/Watch Our Interview:
Consumer behavior is already shifting, people are asking LLMs what to buy, building shopping lists in chat, and moving through commerce in new ways. In this episode of Retailgenic, Scot sits down with Maia to unpack what “agentic commerce” actually means, why Stripe is moving fast, and what merchants can do now to get ready for checkout inside AI experiences.
They discuss:
Why agentic commerce is a spectrum: fully autonomous agents vs. AI-assisted buying inside chat interfaces
Stripe’s four AI focus areas (and why agentic commerce is only one bucket)
The big initiatives driving Stripe’s agentic push
What Copilot Checkout looks like in practice: Stripe-powered checkout embedded natively in chat
How Stripe is approaching merchant control and merchant-of-record requirements
How product discoverability works today (feeds + syndicator integrations) vs. the longer-term self-serve vision
What merchants are asking for most: fraud, trust, identity, and governance in an agent-led world
The “why now” moment: traffic shifts, zero-click pressure, and board-level attention accelerating experiments
Agentic commerce is no longer theoretical, it’s becoming a real channel. The winners will be the merchants who make their catalogs discoverable, keep control of checkout, and build trust and fraud defenses for an AI-led future.
🎧 Listen wherever you get your podcasts: Spotify, Apple, etc.
Or, we have a video version on YouTube (make sure to subscribe!) →
Loving this Convo? We’re just getting started.
Stay on top of what’s happening in agentic commerce, from the tools powering it to the founders building with it by following us across platforms:
Podcast: https://retailgentic.transistor.fm
Instagram: https://www.instagram.com/retailgentic/
We're here to make sense of what’s next in retail + AI and bring you along for the ride. Subscribe and stay tuned!
This conversation nails why merchant control matters more than the tech itself. The fraud and trust angle is under-discussed evrywhere else but clearly what keeps execs up at night. Reallyimpressed with how Stripe's thinking about discoverability through feeds while planning for self-serve down the line.