May 20th at Google Marketing Live, I was very fortunate to be able to sit down for ~20 minutes with Nick Fox, SVP of Knowledge and Information at Google. Earlier in the day he had a fireside chat with Ben Smith, Editor-in-Chief Semafor:
That was a great conversation and you can watch/listen to that talk here→
Later that afternoon after I had time to reflect on this conversation, I had a ~20min interview with Nick.
It’s not often you get to sit down with one of the top execs (Nick reports directly to CEO Sundar Pichai) at a ~$5T company so I worked a lot of strategic topics into a short time (~20mins).
As always, I approach these interviews with you, the audience, in mind. What would YOU ask? For context, before the interview, I had a super detailed and important, but tactical Agentic Commerce / UCP/Universal Checkout discussion with Ashish Gupta (coming soon!), so for this one flipped into high-level strategic mode.
In this interview we discuss:
How does Nick ‘frame’ AIO/AI Mode/Gemini
Will AI Mode/AIO and traditional search transition from traditional to AI Mode or will they merge, or ‘other’ down the road?
Google’s had ~5 previous attempts from the Froogle era to today for ‘transactions on Google’ - why is this the moment they are getting super serious about it?
Navigating the Innovator’s Dilemma
Finally, managing trust at the intersection of ‘Answer engines’ and ‘AI Ads’
Listen/Watch My Interview with Nick:
If you want to watch, you can see it on YouTube here:
Or you can Listen here for wherever you listen to pods (Apple Podcast, Spotify, Overcast, etc..) OR you can listen directly from this post here:
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