Pod: Agentic Commerce, AI Shopping, and the End of the Funnel | Andrea Leigh, Allume Group
Andrea Leigh unpacks AI-driven shopping, shifting shopper values, and how entertainment and commerce are merging faster than anyone expected.
Andrea Leigh is a leading voice in digital commerce and retail innovation. She spent a decade at Amazon, where she launched and scaled major categories including health, beauty, and grocery across the U.S., Canada, and Mexico.
After Amazon, she served as VP of Client Strategy at Ideoclick, helping over 250 consumer brands navigate retail media and marketplace operations. Today, she is the Founder & CEO of Allume Group, where she provides executive education, strategy consulting, and publishes the widely followed Allume Insider Report (AIR) on digital shopping trends.
Recognized as a Top 100 Retail Influencer, Andrea is a digital commerce educator, strategist, and serial entrepreneur. She advises brands on e-commerce strategy, Amazon negotiations, and the evolving role of retail media in an AI-driven shopping era. Outside of work, she is an avid yogi and advocate for balancing business leadership with personal well being.
Listen/Watch Our Interview:
In this episode of Retailgenic, Scot and Andrea dive into the changing digital commerce landscape. From the collapse of the traditional marketing funnel to the rise of AI-powered shopping agents, Andrea shares insights from her Allume Insider Report (AIR) on what brands need now.
In this discussion, we cover:
How ~60% of shoppers now use AI for product research
“Value” as price and purpose (Gen Z, resale, circular)
Social commerce’s rise and the blur between entertainment & shopping
Why D2C sites are crucial for AI readability
The shaky future of retail media networks and SEO
Andrea pulls back the curtain on how AI, value, and entertainment are rewriting the rules of commerce. This conversation is a roadmap for brands preparing for the collapse of search and the rise of agentic shopping.
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