Retailgentic Podcast: Sucharita Kodali @ Forrester: RMNs, GenAI+Retail and Agentic Shopping
Sucharita Kodali, VP and Principal Analyst for retail is on the Retailgentic pod for a wide-ranging conversation from Retail Media to GenAI's impact on retail to Agentic Shopping.
New Retailgentic Podcast Drop!
Today on the pod, Forrester retail analyst Sucharita Kodali dives deep into the emerging world of agentic shopping and the growing influence of generative AI in commerce.
Who is Sucharita Kodali?
Sucharita Kodali is a seasoned expert in retail and digital transformation, with deep experience across a wide range of B2C industries. Her background spans both established enterprises and startup environments, with a focus on store operations, marketing, and merchandising.
She specializes in helping large consumer-facing companies navigate digital disruption, optimize retail strategy, and evolve their operational models for the modern marketplace.
Listen/Watch Our Interview:
Sucharita and Scot unpack the massive shifts coming to digital commerce:
Retail Media vs. Marketplaces – why ads are easier to sell
The rise (and hype) of agentic AI shopping agents
Are Google and search ads under threat?
How retailers are actually using GenAI today
Why TikTok is the dark horse of ecommerce
From OpenAI poaching Instacart's CEO to Amazon testing “Buy for Me,” we break down what’s real, what’s coming, and what’s just... “fauxgentic”.
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Up next…
In our next episode of Retailgentic, coming Thursday June 12th, we’ll be speaking with a top VC in the e-commerce/fintech space about what they’re seeing around Agentic Shopping.