Salesforce’s SVP+GM of Commerce Cloud, Nitin Mangtani, on ChatGPT ACP, and the Future of Agentic Commerce
How a Google Shopping veteran, startup founder, and now SVP/GM of Salesforce Commerce Cloud sees agentic AI reshaping every corner of retail.
Nitin Mangtani is the SVP & General Manager of Salesforce Commerce Cloud, leading B2C Commerce, B2B Commerce, Order Management, Payments, Point of Sale, and Agentforce initiatives. He previously founded PredictSpring, a modern unified POS and mobile commerce platform acquired by Salesforce in 2024.
Before entrepreneurship, Nitin spent years at Google, working on Froogle (Google Shopping), Google Commerce Search, and Google Site Search, helping shape the early foundations of e-commerce search. With a career spanning supply chain, retail systems, mobile commerce, and now agentic AI, Nitin has had a front-row seat to every major transformation in digital retail.
Listen/Watch Our Interview:
In this episode of Retailgentic, Scot sits down with one of the most influential product leaders in commerce technology: Nitin Mangtani. Their relationship goes back almost two decades, intersecting at Google, during the rise of online shopping, and now again at the dawn of agentic commerce.
Nitin shares his journey from supply chain analytics at i2 Technologies, to building Google’s earliest commerce products, to founding and scaling PredictSpring, and finally leading Salesforce’s reinvention of unified and agentic commerce. This conversation is packed with history, strategy, and forward-looking insights into where AI shopping agents are taking the industry. They cover:
The true meaning of agentic commerce: not just conversational shopping, but systems that act independently.
Why every friction removed expands total commerce volume: From search to checkout, each new technical breakthrough increases the overall retail “pie.”
The emergence of syndicated commerce: An inside look at Salesforce’s work on the Agentic Commerce Protocol (ACP) with OpenAI and Stripe.
Three pillars of agentic commerce: Owned channels, syndicated commerce on AI agents, and messaging-based commerce
Why context and memory unlock the grocery and travel use cases: Grocery lists, airline meals, and replenishment workflows are where agentic systems will become “95% automated.”
Agentic commerce isn’t just a channel change, it’s a full-stack rewrite of how discovery, decision-making, and checkout work. Nitin makes clear that the next wave won’t be about small UX improvements, but about systems that think, act, and transact on behalf of consumers and retailers alike. With leaders like Nitin driving Salesforce’s transformation, the future of unified and agentic commerce is arriving faster than expected.
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The syndicated commerce angle is realy interseting. The idea that retailers can sell through AI agents rather than just their own sites feels like a fundamntal shift in how discovery works. If context and memory can get grocery automation to 95%, that alone could reshape weekly shopping for millions of people.