SCOOP: Meta.ai Agentic Commerce Features Are Live!

Another Retailgentic 'You Heard it Here First Moment', we do a deep dive on the new Agentic Commerce features live today in Meta.ai and welcome our fifth contender to the ring!

Zuck Follows Through on His Q4 META Conference Call Comments

Way back (in AI time), on January 28th, Mark Zuckerberg said: “Our ads today help businesses find just the right very specific people who are interested in their products. New Agentic shopping tools will allow people to find just the right very specific set of products from the businesses in our catalog.”

At the time I predicted:

He specifically said months. If it was more than 4 months, I think he would have waited for the next conference call. Therefore i think we’ll see something out in Feb/March/April. I’d look at the back half of that window and I’m going to say 3/15-4/15 we will see this. Possibly earlier - he was quite specific to mention it and talk about catalog and stores, so it’s definitely top of mind.

-Scot Wingo, Retailgentic, published: 1/29/26

I’ve often said the hardest thing about predicting in the AI age is the freakin’ timing. my 3/15 window was off by 2 weeks, but thankfully I’ve learned my lesson and threw in there “possibly earlier” there - phew.

33 Days Later….

Let’s get to it! Only 33 days later from Zuck uttering those words and here’s what we have (details on how to try and replicate this at the end):

We have discovered that on meta.ai there is a new ‘shopping’ ‘verb’ available (in the above you can see it in the top screen shot. Then when you click on that, it puts meta.ai into ‘Shopping research’ mode. You can see from the above it says: “Personalized product discovery”.

Here you can see Meta is offering 4 canned prompts.

Now that Meta AI Agentic Commerce ‘exists’, let’s run this new fledgling Agentic Commerce Engine through its paces!

Thanks Joe

Shout out to our friend Joe who tipped us off to this! Thanks Joe!

Example 1: LED TV

Here the prompt is “I am looking for a new 65” LED TV and here’s the response:

Houston: We have Product Cards (in Meta AI Shopping Research Mode)!

By now frequent readers will see that, not unlike the existing 4 Agentic Commerce offerings, we are presented with product cards! It’s a 3x2 scroll in this example.

Unlike ChatGPT’s current product cards, there’s no ‘mapping’ or (my favorite word) canonicalization going on (yet). When you click on a product card it opens a tab to that retailer, so it’s a 1:1 ratio of retailer to card. E.g. if you click on the the first one for an LG, they have hard pre-selected ‘brandsmartusa.com as the winner of the card and don’t show you the options for that product.

The other really interesting tidbit from this example is at the top (unfortunately it scrolled off and we couldn’t get it in a shot with the results) it shows that the model is a thinking model that took 15s to pull together this information, if you click on that to have the model ‘show it’s work’ you get this→

Note that the little shopping back icon and it says: “Searched the product catalog” and also look at the next bullet: “Considering categorization strategies”.

To me that shows that the Shopping research function has some helpers - a product catalog helper and a categorization helper. Knowing how this ‘has’ to work, over time, I think there’s a near 100% chance that the categorization helper will canonicalize these offers onto the product card. Since this is so early and Facebook has a hacker mindset(the go fast an break stuff kind not the other kind of hackeer) we are seeing them build in the open and this is super MVP stuff we are seeing.

Example 2: Beauty

Let’s do one more example, this time beauty: This was a multi-turn prompt looking for a gift for my 16yr old niece and after 2 questions (the last answer being she is into makeup) resulted in product cards.

Again, on my favorite topic of canonicalization, you’ll notice that product cards 2 and 3 are duplicates, so the categorization function being very young/unsophisticated at this time, didn’t know to either pick one or collapse them. Likely there’s a small difference in the title or an attribute that fooled it into thinking they are different products, when in fact they are not.

Give Meta.AI Agentic Commerce a Spin!

Here’s the steps we followed to get this to trigger:

1. Head to meta.ai

2. Login - we found it triggers most reliably both logged in and with your instagram account vs old blue fb.

3. At that point, once logged in, you should see the shop ‘verb’, hit that

4. Congratulations you can now experiment on your own.

Let us know if you find anything interesting,

Coming up Later This Week: 🦞

Buckle up everyone, we’re going to embrace the CLAW!