Turning the Tables: Kiri Masters Interviews Scot Wingo on Agentic Commerce and ReFiBuy
This week we're turning the tables and our guest, Kiri Masters, interviews Scot Wingo about his background, all things Agentic and where he sees Agentic Commerce going
In this special Retailgentic episode, guest host Kiri Masters turns the tables on our regular host, Scot Wingo.
Scot Wingo is a serial entrepreneur, investor, and a top voice in e-commerce. He’s the CEO and co-founder of ReFiBuy, building the product-data backbone for the new era of Agentic Commerce, where AI shopping agents like ChatGPT and Perplexity transform how people discover and buy online.
Previously, Scot co-founded ChannelAdvisor (NYSE: ECOM) and led it through IPO, founded Spiffy, and co-hosts The Jason & Scot Show, one of the longest-running and celebrated e-commerce podcasts.
Listen/Watch Our Interview:
Host and retail media expert Kiri Masters takes over the mic to interview our usual host, Scot Wingo, about his journey through five startups, what inspired ReFiBuy, and why AI agents are set to reshape every corner of e-commerce.
From the birth of marketplaces to ChatGPT Checkout, this conversation dives deep into what’s coming next for brands, retailers, and the trillion-dollar digital commerce market.
Highlights
Scot’s founder journey: from startups to IPO and back again
Inside ChannelAdvisor’s rise: and the reality of going public
How Uber inspired Spiffy: digitizing the service economy
Agentic Commerce 101: what happens when AI shops for you
The ReFiBuy origin story: solving product catalog chaos for the AI era
ChatGPT Checkout & “Marketplace 2.0”: why this shift rivals the Amazon moment
The retailer advantage: loyalty, data, and differentiation in an AI-driven world
Future outlook: how fast Agentic Commerce will reshape shopping
As Scot puts it:
“We mastered marketplaces 1.0; marketplaces 2.0 will be powered by AI agents.”
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