UCP Update: Walmart Enters the Alliance!

This must be a last minute addition, interesting… or could have been super secret PR blackout 🤔🤔

Walmart wasn’t included in the pre-launch materials, which seemed unusual and sure enough they are throwing in with both UCP and ACP, joining Target as all three Agentic Commerce camps now are aligned against the behemoth Amazon. What’s their next move? Stay tuned!

Details here.