The Naysayers will say Agentic Commerce is a mirage and a hallucination, and that discovery isn’t important; it’s the purchase that matters.
"Third up from the bottom, fourth from the right."
The new shelf placement is an answer, not an endcap.
Agents find. Shoppers still decide what goes in the basket.
💯
Hi Scot, the lip liner story is the whole funnel in one aisle. The brand two slots over lost before the register ever came into it. (Ulta should probably hire Rory.)
"Third up from the bottom, fourth from the right."
The new shelf placement is an answer, not an endcap.
Agents find. Shoppers still decide what goes in the basket.
💯
Hi Scot, the lip liner story is the whole funnel in one aisle. The brand two slots over lost before the register ever came into it. (Ulta should probably hire Rory.)