Hi Scot, great idea. A question for a future round: for a small brand on both Amazon and Shopify, which agent surface should it get ready for first this holiday?
Q4 is the one I'd lose sleep over. An agent that quietly skips the cheaper option only gets caught once. After that, the human starts double-checking everything.
Hi Scot, great idea. A question for a future round: for a small brand on both Amazon and Shopify, which agent surface should it get ready for first this holiday?
Easy one:
1. Since you're on Amazon -> Lean hard into AFS, the big guys are slow moving, you'll have an edge as a challenger brand.
2. ChatGPT - they love challenger brands.
Those two will have the biggest bang for your ACO buck!
Q4 is the one I'd lose sleep over. An agent that quietly skips the cheaper option only gets caught once. After that, the human starts double-checking everything.